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Avise Digital

Google Ads vs. Social Media Ads: What’s Best for Your Business Type?

Updated: Jun 12

Google Ads vs. Social Media Ads: Which One Grows Your Business

Choosing between Google Ads and Social Media Ads can feel overwhelming. But what if we told you the right answer depends on your industry?

Let’s break it down:

Google Ads: Best for Intent-Based Search

  • Ideal for: Dentists, Real Estate, Cleaning Services

  • Why: People actively searching “emergency dentist near me” are ready to buy. Google Ads captures that intent and converts fast.

  • Example: A local dental client used Google Ads to target "same day dental emergency" and saw a 40% increase in calls in just 2 weeks.

Google Ads vs. Social Media Ads: Which One Grows Your Business Faster? Meta Description: Choosing between Google Ads and Social Media Ads? Learn the pros and cons for small businesses in real estate, dental, B2B, and e-commerce.
Social Media Ads: Best for Awareness and Engagement

  • Ideal for: E-commerce, B2B, Real Estate

  • Why: Social platforms let you tell your brand story, showcase product videos, and retarget people who’ve interacted with your content.

  • Example: One of our e-commerce clients launched a Facebook carousel ad campaign for summer accessories and generated $12,000 in sales with a $1,200 ad spend.

Google Ads vs. Social Media Ads: Which One Grows Your Business Faster? Meta Description: Choosing between Google Ads and Social Media Ads? Learn the pros and cons for small businesses in real estate, dental, B2B, and e-commerce.
Choosing between Google Ads and Social Media Ads? Learn the pros and cons for small businesses in real estate, dental, B2B, and e-commerce.

Industry Comparison:

  • Real Estate: Google Ads help with direct search intent like “buy home in [city]” while Instagram Reels and Facebook Marketplace ads drive visibility and open house attendance.

  • Dental: Google Ads capture high-converting searches (e.g. "teeth cleaning near me"), while Instagram helps humanize the brand with patient stories.

  • E-commerce: Social Media is king here dynamic product ads, influencer reels, and user-generated content drive clicks and conversions. Google Shopping ads are effective for repeat buyers and branded searches.

  • B2B: LinkedIn and Facebook lead gen ads work great for educating and qualifying leads, while Google Ads support bottom-of-funnel conversions.

Performance Tip: Combine both. Use Google Ads for quick conversions and social media ads for brand building and nurturing.

At AVISE Digital, we specialize in both, and we tailor the strategy to your niche, ensuring maximum ROI from every dollar spent.

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